Content to Clients
Content to Clients is a course for business owners who want to create a more profitable business with the help of relevant, impactful, and consistent content.
I was afraid – afraid to blog... to share who and what I am with my audience, and afraid of the criticism. Jess really goes deep and made it easy to recreate for a busy mom/entrepreneur like me. She shared time saving hacks and opened my eyes up to upcoming trends in business, while being mindful of my brand. Jess teaches a sustainable business model to generate ideal client leads, all while helping you automate and not to be working 24/7. Time for self, exercise, family time and business. Authenticity at its best!
– Vanessa Vance, CTC member
You know that content is the key to getting seen online, to drawing in clients and customers organically, and to establishing your expertise. But you just can’t seem to get it done. Whether it’s because of a busy schedule or because you can’t seem to find ideas to share, your content is at a standstill.
But you know you need to start creating content — consistently and intentionally.
Maybe you own a health and wellness brand and want to show your clients how to live their healthiest, happiest lives. You need content that shows them how to do that… while also showing them who you are and how you can help.
Maybe you’re a biz coach or online service provider who wants to share your knowledge with more people to attract clients. But you need to create and promote content to do that, right?
Whatever purpose your brand serves, content is the key to elevating it.
That’s why you can no longer afford to ignore your content. And the numbers back this up.
-
Studies show that content marketing has BOTH lower up-front costs and deeper long-term benefits.
-
Content marketing generates 3x more leads than outbound marketing and costs 62% less.
-
Small businesses with blogs get 126% more leads than small businesses without.
-
Websites with blog content end up with 434% more search engine-indexed pages than those that don’t.
But content isn’t just blogging...
To create content for your brand and audience, you shouldn’t be creating just one type of content. Content can take any number of forms, including:
Blogs
Emails
Social media
Videos
Podcasts
Infographics
E-books and PDFs
… and more!
Are you leveraging these types of content to grow your brand and convert your audience into clients or customers? No? Then Content to Clients is for you.
“The brand that Jess helped me create has allowed me to book about 7-8+ speaking events each year, and since working with her, I’ve gained over 2400 new social media followers, and I’m nearing my first 1,000 email subscribers!”
Kristen Ekiss, fitness coach
“Working with Jess took my business to the next level. I started consistently booking my ideal client, and my revenue has increased at least 25% in the last two years.”
Amanda Bringham, wedding photographer
Content to Clients is a course designed for the business owner who knows how much impact content can have on their audience, their brand, and their bottom line.
-
Create content that repeatedly brings in clients
-
Create a realistic, consistent plan that helps you show up online
-
Finally have a consistent income every month
What you’ll learn in Content to Clients
-
Module 1: Identify who you’re talking to and the kind of content they’ll connect with.
-
Module 2: Target your website goal, whether it’s to get new clients, grow your email list, to generate passive income, or something else specific to your brand. Then, develop a strategy + checklist to help you hit that goal.
-
Module 3: Learn the 3 keys to successful content creation, as well how to theme your content and create an editorial calendar you’ll actually stick to. You’ll also create a plan to promote your content once it’s created.
-
Module 4: In this module, you’ll finally hear about SEO best practices in language you can understand. Learn how to optimize your content with a handy SEO checklist you can use for any future content creation.
-
Module 5: Walk away with tools and strategies for social media and tips to get content in front of new audiences. You’ll also get a weekly social media checklist and 30 social media prompts to rock your social media content.
-
Module 6: Learn how to start using (and growing) your email list by creating a welcome sequence, opt-ins, and more. You’ll also see how to set-up your “drip” campaigns and receive a checklist for workshop opt-in emails.
Bonus trainings course participants also receive:
-
How to Setup and Start a YouTube Channel
$97 value
Video is expected to account for over 82% of all internet traffic by 2021. Learn how to set up your YouTube channel, create video content that resonates, and optimize videos for search. You’ll also get YouTube upload checklist to make the process easy.
-
How to Setup and Start a Podcast
$97 value
About 33% of people listen to a podcast at least once a month. If you’re ready to take your content to audio, see how to setup your equipment, upload files, make audiograms, and create transcriptions to boost accessibility. You’ll also receive a podcast upload checklist.
Jessica Freeman
Designer
I'm Jess, award-winning designer and owner of Jess Creatives. I've had a consistent 3-4 month waitlist for five years, and have had brands to pay me to produce content when I had less than 1,000 followers on social media.
This course is for you if you want to learn how I produced over 300 blog posts, 250 videos, and two podcasts as a one-woman business, and was featured over 40 times online (including in Glamour Magazine and Buzzfeed!) in ONE year.
Who is this course for?
-
Health and wellness professionals, coaches, creatives, and service-based entrepreneurs who are 2 to 4 years into business
Not product-based businesses, brick-and-mortar businesses, or bloggers who aren’t businesses
-
Those who want to start blogging, creating videos, recording podcasts, or who want to be better at it
Not those who have no interest in creating blogs, videos, or podcasts for their business
-
People who need help understanding the basics of SEO for their website and content
Not people who are confident in their online marketing systems and website strategies
-
Business owners who don’t get much traffic, and don’t know how to reach the right audience
Business owners who don’t care about SEO, who already have engagement on social media, and have consistent clients
FAQ
-
Will this course help me setup accounts, websites, or blogs?
In this course, we’ll be working on planning, creating, and promoting content. This is not a course that covers how to build a site, setup social media accounts, or other technical aspects of content creation.
-
Is this a course or program?
It's an online course, with modules that walk you through each phase of content planning, creation, and promotion.
-
What if I haven't created any content?
That’s okay! We’ll talk about which content channel might be best for you and how to create a system for consistency.
-
What if I don't have a website?
We’ll talk about website strategy and goals, so that will give you a foundation to start creating yours.
-
What if I've worked with you before?
Just because you have a website or brand created by me (or any other professional), it doesn’t mean your content is running smoothly. You need to have a marketing and content plan in place to bring in consistent clients.
-
Are there refunds?
If you complete over half the course and are unsatisfied, you have 7 days from enrollment to request a refund, but you will lose all access to the course and community.